
Client hunting the term freelancers use for actively reaching out to potential clients instead of waiting to be found is a skill most beginners get wrong on the message alone. Here's exactly what to send on Fiverr and Upwork, with real samples, a copy-paste template, and the English phrasing mistakes that quietly cost freelancers replies.
By English Career Byte · Updated 2026 · 10 min read
A client hunting message that works has three parts: a specific reference to the client's actual request, one line proving you can solve it, and a low-pressure next step. On Fiverr, keep it short and price-aware since it's attached to a custom offer. On Upwork, it can run slightly longer as a proposal cover letter, with room for a brief plan. Generic, copy-pasted openers are the single biggest reason these messages get ignored.
Client hunting is freelancer shorthand for going out and finding work yourself, rather than waiting for a client to stumble onto your profile. On Upwork, that means applying to job posts with a proposal. On Fiverr, it means sending a custom offer to a buyer's request, or messaging a potential client directly through your inbox after they've shown interest in your gig.
Both platforms reward the same underlying skill: writing a message that proves, in the first two lines, that you actually read what the client needs — not a message that could be copy-pasted to anyone.
Treating both platforms the same is one of the most common mistakes beginners make. The mechanics are genuinely different:
Hi! I saw you're looking for a simple 5-page website for your bakery that's exactly the kind of clean, mobile-friendly site I build regularly.
I can deliver this in 3 days for $80, including one round of revisions. I've attached a similar bakery site I built last month so you can see the style. Happy to answer any questions before you decide!
Hi [Buyer Name], thanks for checking out my gig! I noticed your store sells handmade jewelry — I'd love to help with product photo editing that matches that handcrafted, warm feel.
If it helps, I can edit 5 sample photos for free so you can see the quality before committing to the full order. Just send them over whenever works for you.
Hi [Client Name], I noticed you're looking for blog content ahead of your product launch next month — good timing to build SEO traction before the release.
I'd start by reviewing your current top-performing posts to match tone and keyword patterns, then draft two sample headlines for your review before writing the full piece. I've attached two similar launch-content pieces I wrote for a past client.
Happy to share more samples — what's your ideal turnaround for the first article?
Hi [Client Name], I came across your store's Instagram and noticed you've been posting more Reels lately nice shift, that format tends to convert well for product-based brands.
I specialize in short-form video editing for e-commerce brands and would be glad to send a free 15-second sample edit using one of your existing clips, just to show you my style. No pressure either way — happy to help if it's useful.
Hi [Client/Buyer Name], I noticed [specific detail from their post or profile] — [one line showing why that detail matters].
[1-2 sentences on how you'd approach it, or one proof point — a sample, past result, or relevant experience].
[Low-pressure close: a question, an offer of a free sample, or a simple next step].
If English isn't your first language, these are the patterns that make a message feel translated rather than natural even when the grammar is technically correct:
What does "client hunting" mean for freelancers?
It means actively reaching out to potential clients instead of waiting for them to find you — sending cold messages, custom offers, or proposals to people who haven't yet posted a job specifically for you.
Is the message format the same for Fiverr and Upwork?
No. Fiverr outreach usually happens through custom offers and inbox messages tied to a buyer's specific request, so it tends to be short and price-forward. Upwork proposals are longer cover letters attached to a formal job post, so they allow more room to show a plan and proof of skill.
How do I write a client hunting message if English isn't my first language?
Keep sentences short and direct rather than translating complex sentences from your first language. Read your message aloud before sending, avoid overly formal textbook phrases, and lead with the client's need rather than your own introduction.
How many client hunting messages should I send per day?
Quality outperforms volume. Five to ten personalized messages a day, each referencing something specific about the client's request, will typically outperform thirty generic copy-paste messages.
Referenced from official platform guidance: How to Get Clients as a Freelancer — Upwork and Creating and Managing Custom Offers — Fiverr Help Center.
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